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About this site

Since 2015 our mission at FinTech Profile has been to profile the founders and CEOs of the astonishing array of FinTech companies transforming the financial services marketplace.

We cover all aspects of FinTech (“Financial Technology”) – InsurTech, PropTech, DeFi, you name it – as long as it’s related to FinTech, we are keen to profile the individuals behind the company.

Our methodology is to use the same questions with every innovative founder or CEO that we profile. We encourage extensive answers and commentary too — plus we very much encourage those profiled to highlight other individuals, companies and services that they rate in their answers.

Our founder Ewan MacLeod created the site to profile the movers and shakers in the FinTech industry and also a destination for opinion pieces.

We also occasionally profile investors operating in the FinTech market as well – although the questions are adjusted accordingly.

If you’d like to be featured, please Contact Us or read our Get Profiled page for more information. There is no cost to be featured.

Our Audience

We have developed a loyal following of executives, influencers and commentators since we launched in 2015.

  • Email Newsletter: 1,000+ receive our regular email newsletter. Simply register free to receive updates whenever we publish (click subscribe, top right)
  • LinkedIn Newsletter: 4,300+ follow our weekly profile update on our LinkedIn newsletter (it's free to subscribe).
  • Ewan’s LinkedIn: Ewan has 15,700+ followers on LinkedIn who also readily consume FinTech Profile updates via updates to his profile.
  • LinkedIn Page: A somewhat modest 160 individuals follow us on our LinkedIn page.
  • Ewan’s X: 9,200+ followers on @ew4n
  • FinTech Profile on X: 1,090+ followers on @fintechprofile
  • Instagram: @fintech_profile
  • The Private Newsletter: We have a few hundred subscribers on our invite-only newsletter for the C-suite of many UK, European and GCC banks and some larger FinTech players. This includes the weekly profile as normal, but also a selection of perspectives and insights from Ewan.