Global FinTech PR Network launches today
Nine agencies, from five continents, specialising in Financial Technology PR, have joined forces to form the Global Fintech PR Network
The Global Fintech PR Network is the world’s first network of PR agencies specialising in fintech. The new network so far consists of nine independent PR agencies, based in five continents, all sharing the same dedicated focus in delivering high-quality PR, communications and strategic advisory services to clients in the fintech industry around the world.
The idea for the network originated in Copenhagen earlier this year with the partners behind Norfico – the first dedicated fintech advisory and PR agency in the Nordics (Kristian T. Sørensen and Michael Juul Rugaard). Their effort to establish the network quickly became a global project once they had identified and reached out to like-minded agencies from other geographies, all of which welcomed the initiative. From the outset, industry knowledge was key to agency selection, with Michael Juul Rugaard saying “We firmly believe that the key to creating real value for our customers is to specialise and maintain deep industry knowledge. It becomes especially evident in highly sophisticated and complex industries like fintech,”
The founding PR agencies of the Global FinTech PR Network are based in Austin, Copenhagen, London, Madrid, New York, São Paulo, Singapore, Sydney, and Tel Aviv, and the network is expected to expand further, both in terms of member agencies and geographical coverage.
List of founding members of The Global Fintech PR Network:
Austin, Texas: Manzer Communications (www.manzercommunications.com)
Copenhagen: Norfico (www.norfico.net)
London: MD Consulting (www.mdconsulting.com)
Madrid: Nobiletec (www.nobiletec.com)
New York: Vested (www.fullyvested.com)
Sao Paulo: Nobiletec (www.nobiletec.com)
Singapore: Bowlah PR (www.bowlah.com)
Sydney: Honner (www.honner.com.au)
Tel Aviv: Spicetree Communications (www.spicetreecom.com)
Dan Simon, CEO of New York-based fintech PR agency Vested, says:
“For agencies in this network, some of the main advantages will be lead sharing and joint servicing of international customers. I see a rapidly growing demand for our services, and I hope that together we can locate more agencies to join the network.
FinTech Profile asked UK founder, Martina Doherty of MD Consulting, interviewed here last month, what this means for the industry?
“PR & Marketing professionals can sometimes struggle implementing campaigns outside of their ‘home’ geography – after all we have spent our careers building up relationships locally“, explains Martina. “However, within our industry, clients often run businesses which operate across geographies, and they often expect PR and marketing campaigns to mirror that.
Through membership of this network, agencies will be able to offer clients an improved level of service outside their ‘home’ geography, safe in the knowledge that there are partner agencies within the network ready to advise, assist and share relationships when needed. This is not only a good thing for member agencies – it is of course, a benefit to clients.”
Information about how to join (if you are a FinTech PR)
The Global FinTech PR Network is open for applications from potential new members who share the profile of the networks existing members.
If your agency is interested in joining the Global FinTech PR Network, you must:
- Be a strong and independent PR agency with a clear focus on FinTech
- Have a proven track record within FinTech – ideally as acknowledged thought leaders
- Have a global mindset
- Be open to sharing local/regional insights and learn from your global peers in our regular knowledge exchange sessions
- Be interested in building and strengthen the awareness of the specialised discipline of FinTech PR
- Be willing to actively contribute to the activities and development of the network
For further information please visit http://globalfintechprnetwork.com/ or email info@globalfintechprnetwork.com
