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How customer-centric are your insurance marketing strategies?



FinTech Profile are delighted to partner with Global Insight Conferences in support of the Innovating customer-centric Insurance Marketing Conference, to be held in London on 30th November.

In just one day, 21 insurance innovators including AXA Insurance, LV=,, AIG, NFU Mutual, Lloyds, Zurich Insurance, Standard Life and RSA, reveal how they’re extrapolating customer insights, harnessing new data techniques and technological advances to drive their next-level customer-centric marketing and digital campaigns.

How customer-centric are your insurance marketing strategies? Download the brochure here and benefit from advanced strategies to overcome industry, regulatory and internal hurdles for increased conversions and customer retention through the insights of 21 senior insurance marketers at the brand-led Innovating Customer-Centric Insurance Marketing Conference.

Below are the list of 21 speakers:

  1. Lloyds Banking Group, Head of Digital CX Strategy – Planning & Engagement, Lucy Donaldson
  2. AXA Insurance, Managing Director – AXA Business Insurance, Darrell Sansom
  3. AIG, Regional Head of Customer Insight, Stuart McDonald
  4. RSA, Head of Digital Content, Rachel McConnell
  5. RAC, Managing Director Telematics, Nick Walker
  6. LV=, Social Media Manager, Nick Joy
  7. Zurich Insurance, Chief Compliance Officer – EMEA, Chris Davidson
  8. British Gas, Senior Compliance Advice Manager, Laura Hendry
  9. Domestic & General, Head of Contact Centre MI & Insight, Mike Smith
  10. Simply Business, Marketing Channels Director, Bea Montoya
  11. Money Advice Service, Head of Insight & Evaluation, Nick Watkins
  12. Simply Business, Head of Customer Insight, Sasha Bruce
  13. Google, Digital Marketing Lead – Insurance, Carolina Vicente
  14. Swiss Re, Customer Behaviour Consultant, William Trump
  15. NFU Mutual, Director Strategy & Marketing, Gina Fusco
  16., Senior Econometrician, Tim Johnson
  17. Zurich Insurance, UK Social Media Manager, Keith Lewis
  18. MS Amlin, Head of Brand Engagement, Geale Whyte
  19., Head of Business Intelligence & IT Delivery, Rhys David
  20. Generali, Group Chief Data Officer, Elena Rasa
  21. Standard Life, Managing Director – Marketing, Stephen Ingledew

Hot topics to be discussed include:

  • Innovations and technical advances to win customers
  • Leveraging customer data for actionable insights into changing customer behaviours
  • The latest regulatory updates and what they mean for you and your customers
  • Optimise multi-channel customer journeys from first to last click
  • Driving digital innovation
  • Make insurance sexy with innovative communication and marketing strategies
  • Unravel social media potential
  • Create exceptional customer-centric experiences in insurance

To grab some tickets, click here & quote ‘FinTech Profile’ to save £150 and be a part of this senior-led conference.

Emma is Operations Manager at FinTech Profile. Please contact her if you would like to be profiled, add an event to our calendar, or to contribute an opinion piece.


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